LC Waikiki was first started in 1988 by French designer Georges Emuil and his French partner. The brand’s partners created the brand by adding the word “Waikiki” (referring to Waikiki Beach) to “LC”, which is the first letter of “Les Copains” in French meaning “friends”. The title of LC Waikiki Trading and Services Company (LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş) resumed operations. Since 2000, LC Waikiki has established itself as a leading retail brand by opening stores. In 2009, LC Waikiki opened its first international store with the goal of “one of the top three European clothing retailers by 2023” in Romania. Opened and in 2014 the number of Waikiki stores abroad reached 100. In order to become one of the most successful European clothing brands in 2023, LC Waikiki has taken an important step towards this goal on a global scale. LC Waikiki announced the launch of its 100 stores in Mostar, Bosnia and Herzegovina, at a press conference on Wednesday, September 24, 2014. The brand currently has more than 922 stores in 45 countries and strives with the slogan Everyone Deserves to Dress Well (Expand Everyone Deserves to Dress Well) Expand your business, product quality, and range of loyal customers. This collection was selected as the most acclaimed company in the field of clothing in 2013. The website of LC Waikiki online store is available for different countries and languages such as English, Arabic, Turkish, Russian and German.